The Boxing Loft Toronto

My Story


My name is Emile Awe Reed. I’m also known as Coach E to some.  I have been coaching and working in the fitness industry for over twenty years and I am still extremely passionate about what I do.  When I first got into training, I wasn’t sure where I wanted to go with it but having come from an extensive background competing as an elite triple jumper, and then boxer, I knew that I wanted to coach on that level.  Boxing was the second sport I took up after a long career in track and field and so, it only made sense for me to take on boxing as both a student and a teacher…and that’s exactly what I did.

Education and Background

I was born in Toronto.  My roots are from Chicago Illinois and my upbringing consisted of both suburban, white-cultured Port Credit in Mississauga, ON Canada, and even smaller, country-like, Natchitoches Louisiana in the Deep South where I did my undergrad.   My parents exposed us to many things, which has contributed to the person I have come to be.  My journey thus far has been a combination of good and bad, but it’s the negative experiences that somehow keep me grounded along with an amazing support system of people who believe in me. 

My Passion

I have always believed we all have a purpose, a specific path.  Mine is to inspire others to believe and push themselves to new heights.  My passion is to take the inspiration of others and continuously challenge myself in every task I take on.  When I coach, my passion becomes the clients, and athletes we train and bringing each individual to a place in their training that they have never gone before so that they believe, they can accomplish anything.  There’s a quote that drives me, and that I somewhat live by, and that is, “Act the way you want to be and soon you will be the way you act.”
–Dr. Johnnie Coleman


We all have a different view on the meaning of community.  Community to me is defined as unity, commitment, trust, loyalty, dedication, and setting a positive example.  I like to believe that so long as we all do our part as individuals communities will always be established.  I also believe that communities coming together can create greater means for success.   

-Emile Awe Reed aka Coach E

Scroll to Top